Just a few tips to make our on-air weather forecasts better. Our weather forecasts enable the audience to be informed of the immediate and the forthcoming; they are not detailed weather forecasts that we might see on the BBC World News service.
- Make them reasonably short and simple to understand
- Use easy-language that everyone is familiar with
- Everyone can understand temperatures in Celsius and will understand that 2C is cold and 24C is warm.
- Nobody knows what a 12mph or 35mph wind feels like, so let's remove these comments please. People do understand 'light wind', 'breezy', 'strong', 'gales' and similar words
- Looking out of the window makes it relevant and accurate!
- Make comparisons, e.g. 'very similar to yesterday' or 'feeling fresher tomorrow'
An example: "A dry, bright but chilly day. It should be sunny throughout but quite breezy. Highs today of 12. Feeling fresher tomorrow."
Hope this helps